Privacy Policy

Last updated: March 15, 2026

This Privacy Policy describes how Auroinfo LLC ("we," "us," or "our"), operating under the brand AtomLocal, collects, uses, and shares information in connection with your use of our websites, applications, and services (collectively, the "Services"), including our network of 14 local business directory websites. By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information in the following ways:

  • Information you provide: When you create an account, claim a business listing, or contact us, you may provide your name, email address, phone number, business name, address, and other details.
  • Business listing data: We collect publicly available business information including business names, addresses, phone numbers, categories, hours of operation, reviews, photos, and other details from public sources, data partners (including Yext and Foursquare), and user submissions.
  • Claimed business information: When business owners claim listings, we collect verification information and any additional business details they provide, including updated hours, descriptions, photos, and service offerings.
  • Usage data: We automatically collect information about how you interact with our Services, including pages visited, search queries, listings viewed, IP address, browser type, device information, and referring URLs.
  • Analytics data: We use Google Analytics and similar services to understand usage patterns, measure traffic, and improve our Services.
  • Cookies and tracking: We use cookies, web beacons, and similar technologies to collect usage data and improve our Services.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services, including displaying business listings across our 14 directory websites
  • Process business listing claims and verifications
  • Improve our AI-powered search and discovery features to help users find relevant local businesses
  • Send you service-related communications
  • Respond to your requests and support inquiries
  • Analyze usage patterns and improve user experience
  • Detect and prevent fraud, abuse, and security issues
  • Comply with legal obligations

3. How We Share Your Information

We may share your information in the following circumstances:

  • Public listings: Business listing information is publicly available on our directory websites. This is the core function of our Services.
  • Data partners: We exchange business listing data with partners including Yext and Foursquare to ensure accuracy and completeness of our directory listings.
  • API partners: Business listing data may be shared with authorized API partners who have agreed to our data use terms.
  • Analytics providers: We share usage data with analytics providers including Google Analytics to understand how our Services are used.
  • Service providers: We share information with third-party vendors who assist us in operating our Services, such as hosting (Cloudflare), email delivery, and infrastructure providers.
  • Legal requirements: We may disclose information if required by law, regulation, or legal process.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.

4. Cookies

We use the following types of cookies:

  • Essential cookies: Required for the basic functionality of our Services, including session management and security.
  • Analytics cookies: Used by Google Analytics and similar services to collect anonymous usage data, including pages visited, time on site, and navigation patterns.
  • Preference cookies: Remember your settings and preferences to improve your experience.

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our Services.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. Business listing data is retained as part of our directory database and may persist after account deletion, as it serves the public interest of maintaining accurate business directories. We will delete or anonymize your personal data upon request, subject to legal retention requirements. Analytics data is retained for up to 26 months.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate personal information
  • Deletion: Request deletion of your personal information
  • Opt-out: Opt out of marketing communications
  • Portability: Request your data in a portable format
  • Restriction: Object to or restrict processing of your data
  • Withdrawal: Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

7. Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encryption in transit, access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. We take steps to ensure your data is treated securely and in accordance with this Privacy Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of the Services after such changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: